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Nobody move a muscle!
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US (Underground Skate) began in 1997 when founder Nick Humphreys turned $3,000, a stack of tees, and a love for skating into a grassroots skate brand. What started from a car boot has grown into one of New Zealand’s most trusted destinations for surf, skate, and streetwear.
Born from the local community, US represents the crew who love to ride, push boundaries, and live life sideways. If you know what US stands for, you’re already part of it.
Located by the beach in Orewa, just north of Auckland, US naturally expanded into surfboards, SUP, and a full range of watersports gear—while staying true to its skate roots with a constantly stocked, expert‑curated selection.
Owned and operated by passionate skaters and surfers, our team brings over two decades of real‑world experience to help you choose the right gear.
Shop the latest skateboards, surfboards, apparel, footwear, and accessories—plus 18 months interest free available until end March 2026
Got questions? Contact US—your local surf, skate & streetwear specialists.
Nobody move a muscle!
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Once approved, start shopping when you receive your credit card within 10 business days.
Once approved, make a purchase in-store that same day, then we'll send you your credit card.
Offering Q Card as a payment method lets holders buy what they want from your store with a bit of extra 'breathing space' for payment.
*18 Months Interest Free is available on Long Term Finance (LTF) for in-store purchases only until 31/03/26. Min spend $200. Lending criteria, $50 annual Account Fee, fees, Ts&Cs apply. $55 Establishment Fee applies to your first Long Term Finance (LTF) transaction, $35 Advance Fee applies to subsequent LTF transactions. Min payments of 3% of the monthly closing balance or $10 (whichever is greater) are required throughout interest free period. Paying only the minimum monthly payments will not fully repay the loan before the end of the interest free period. Standard Interest Rate of 28.95% p.a. applies to outstanding balance at the end of LTF interest free period. Other interest rates and fees may apply. Rates and fees subject to change. New customers need to apply and be approved for a Q Mastercard credit card. Columbus Financial Services Limited and Consumer Finance Limited reserve the right to amend, suspend or terminate the offer and these Ts&Cs at any time without notice.